Graphic Design Discourse: Evolving Theories, Ideologies, and Processes of Visual Communication

By:

Kim, Henry Hongmin

Publication details: New York: Princeton Architectural Press, 2017Description: 455ISBN:

9781616895587

Subject(s):

DDC classification:

741.6 KIM

Summary: "Since its inception, the field of graphic design--whose primary aim is visual communication--has struggled between two contradictory poles: design resulting from a rigorous, fixed set of rules, and design that expresses the hand of the artist. But what if designers focused on process and critical analysis over visual outcome? Through a carefully selected collection of more than seventy-five seminal texts spanning centuries and bridging the disciplines of art, architecture, design history, philosophy, and cultural theory, this illuminating anthology establishes a new paradigm for graphic design methodologies for the twenty-first century"

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Alliance School of Liberal Arts	Alliance School of Design	741.6 KIM (Browse shelf(Opens below))	Available		LA03097

Total holds: 0

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"Since its inception, the field of graphic design--whose primary aim is visual communication--has struggled between two contradictory poles: design resulting from a rigorous, fixed set of rules, and design that expresses the hand of the artist. But what if designers focused on process and critical analysis over visual outcome? Through a carefully selected collection of more than seventy-five seminal texts spanning centuries and bridging the disciplines of art, architecture, design history, philosophy, and cultural theory, this illuminating anthology establishes a new paradigm for graphic design methodologies for the twenty-first century"

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