Problem Solved : How to Recognize the Nineteen Recurring Problems Faced in Design, Branding and Communication and how to Solve Them

Problem-solving is central to most creative professionals' lives, but very few books have been devoted to the process. This book examines the role of problem-solving in design, branding and communication, exploring the ways creatives interpret briefs, propose new ideas and reinvent established brands and products.
It identifies the nineteen problems common to all areas of communication, then refers to a huge cross-section of different solutions. Comprehensive in scope, it includes international examples of design and advertising, branding and identity, from throughout the twentieth century to today, illustrating success as well as failure. Each chapter concludes with a case study that looks at one individual or agency's particular solutions in greater detail.
In an environment of increasingly sophisticated consumers, where identifying the right problem to solve is almost as important as the solution itself, this book is essential reading for students, professionals and interested observers in all areas of the design, branding and communication industries.