Fashion Marketing

By:

Easey, Mike

Publication details: Oxford : Wiley-Blackwell, 2009Edition: 3Description: 260ISBN:

9781405139533

Subject(s):

Fashion Merchandising

DDC classification:

746.92 EAS

Summary: Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Alliance School of Liberal Arts	Alliance School of Design	746.92 EAS (Browse shelf(Opens below))	Available		LA03280

Total holds: 0

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Previous	746.92 DOO Drag : The Complete Story	746.92 DRU Figure Drawing for Fashion Design	746.92 DRU Fashion Details: 4000 Drawings	746.92 EAS Fashion Marketing	746.92 EAT Encyclopedia of Sewing Techniques	746.92 ELL Circular Design for Fashion	746.92 EWI History of Twentieth Century Fashion	Next

Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers?
Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business:

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