Trademark Surveys: A Litigator's Guide

By:

Berger, James T

By:

Halligan, R. Mark

Publication details: Oxford: Oxford University Press, 2011Description: 289ISBN:

9780199740635

Subject(s):

DDC classification:

346.0488 BER

Summary: In trademark litigation, surveys are an important component that can determine infringement or dilution of a trademark. They often entail complicated legal and procedural issues, and typically require the services of an outside expert and a survey support team. Trademark Surveys: A Litigator's Guide is a legal guide on developing and critiquing trademark surveys. In addition to describing the process and different types of surveys that may be employed, the authors provide strategic insight into how best to use these surveys to save time and money. The last chapter offers practical considerations when requesting the services of a survey expert, and the appendices provide a series of sample survey protocols.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Reference Book	Alliance School of Law	346.0488 BER (Browse shelf(Opens below))	Not for loan		L09753

Total holds: 0

Browsing Alliance School of Law shelves Close shelf browser (Hides shelf browser)

Previous								Next
Previous	346.0488 ARO Guide to Trade Marks Law	346.0488 ARO Guide to Trade Marks Law	346.0488 ARO Guide to Trade Marks Law	346.0488 BER Trademark Surveys: A Litigator's Guide	346.0488 CAL Cambridge Handbook of International and Comparative Trademark Law	346.0488 CAL Cambridge Handbook of International and Comparative Trademark Law	346.0488 DIN Trademark Law and Theory : A Handbook of Contemporary Research	Next

In trademark litigation, surveys are an important component that can determine infringement or dilution of a trademark. They often entail complicated legal and procedural issues, and typically require the services of an outside expert and a survey support team. Trademark Surveys: A Litigator's Guide is a legal guide on developing and critiquing trademark surveys. In addition to describing the process and different types of surveys that may be employed, the authors provide strategic insight into how best to use these surveys to save time and money. The last chapter offers practical considerations when requesting the services of a survey expert, and the appendices provide a series of sample survey protocols.

There are no comments on this title.

to post a comment.