Why Fonts Matter

By:

Hyndman, Sarah

Publication details: Berkeley, CA: Gingko Press, 2016Description: 144ISBN:

9781584236313

Subject(s):

DDC classification:

741.6 HYN

Summary: Sarah Hyndman invites you to consider your emotional response to type. Each font or typeface has a different personality that influences your interpretation of the words you are reading. Understand the science of how fonts influence what you read by setting a scene, working subconsciously, sometimes even changing the meaning of words right before your eyes. Explore how fonts influence us as consumers; find out Why Fonts Matter and discover how becoming consciously aware of the emotional life of fonts is not just enlightening, but can ultimately give you more control over the decisions you make. Discover the unique characteristics of fonts and what they reveal about your own personality! • Explore how you respond to fonts emotionally, and how you can use this to your advantage! Get a taste for typefaces with font-oriented recipes, and be amazed that fonts have the power to alter the taste of your food!

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Alliance School of Liberal Arts	Alliance School of Design	741.6 HYN (Browse shelf(Opens below))	Available		LA03938

Total holds: 0

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Previous	741.6 DRE Color Management for Packaging: A Comprehensive Guide for Graphic Designers	741.6 FRE Around Europe Packaging: Another Way of Travelling Around Europe	741.6 HYN Why Fonts Matter	741.6 HYN Why Fonts Matter	741.6 IRI Visual Selling and Design	741.6 JOH Problem Solved : How to Recognize the Nineteen Recurring Problems Faced in Design, Branding and Communication and how to Solve Them	741.6 KIM Graphic Design Discourse: Evolving Theories, Ideologies, and Processes of Visual Communication	Next

Sarah Hyndman invites you to consider your emotional response to type. Each font or typeface has a different personality that influences your interpretation of the words you are reading. Understand the science of how fonts influence what you read by setting a scene, working subconsciously, sometimes even changing the meaning of words right before your eyes.
Explore how fonts influence us as consumers; find out Why Fonts Matter and discover how becoming consciously aware of the emotional life of fonts is not just enlightening, but can ultimately give you more control over the decisions you make.
Discover the unique characteristics of fonts and what they reveal about your own personality!
• Explore how you respond to fonts emotionally, and how you can use this to your advantage!
Get a taste for typefaces with font-oriented recipes, and be amazed that fonts have the power to alter the taste of your food!

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