Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

By:

Kocienda, Ken

Publication details: New York: Martin's Press, 2018Description: 291ISBN:

9781529004731

Subject(s):

DDC classification:

741.6 KOC

Summary: Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era, the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Alliance School of Liberal Arts	Alliance School of Design	741.6 KOC (Browse shelf(Opens below))	Available		LA03770

Total holds: 0

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Previous	741.6 KIM Graphic Design Discourse: Evolving Theories, Ideologies, and Processes of Visual Communication	741.6 KLA Boxed and Labelled Two!: New Approaches to Packaging Design	741.6 KLE Regular: Graphic Design Today	741.6 KOC Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs	741.6 LIC User's Journey: Storymapping Products that People Love	741.6 LOO Creative Illustration	741.6 LUP Graphic Design : The New Basics	Next

Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era, the Golden Age of Apple.
Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.

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