Branded in History: Fresh Marketing Lessons From Vintage Brands

By:

Ramya Ramamurthy

Publication details: Gurugram: Hachette India, 2021Description: 309ISBN:

9789388322683

Subject(s):

DDC classification:

658.827 RAM

Summary: Lux soaps, Jabakusum hair oil, Woodwardâs Gripe Water, Atlas Cycles, Dalda, Mafatlal Textiles – these evergreen brands have immortalized themselves by capitalizing on emerging trends for almost a hundred years. These popular brands as well as others lesser known (though equally iconic) can teach modern-day brands a thing or two about surviving in a market that is in constant flux. Focusing on a century bookended by two movements for independence, Branded in History draws readers into the fascinating story of how colonial Indian brands – both home-grown and foreign – were produced, distributed and marketed between 1847 and 1947, a time when branding as a concept was still in its infancy. From consumer goods to consumables, household utilities to toiletries, and heavy industries to medical supplies, this book explores the reasons behind the successes and failures of the earliest brands in the subcontinent, and presents valuable and relevant marketing lessons from an era gone by.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Alliance School of Liberal Arts	658.827 RAM (Browse shelf(Opens below))	Available		LA04080
Book	Alliance School of Liberal Arts	658.827 RAM (Browse shelf(Opens below))	Available		LA04079

Total holds: 0

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Previous	658.812 CUD Keep Your Customers: How to Stop Customer Turnover, Improve Retention and Get Lucrative, Long-Term Loyalty	658.827 JOH Branding that Means Business	658.827 MAR Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers	658.827 RAM Branded in History: Fresh Marketing Lessons From Vintage Brands	658.827 RAM Branded in History: Fresh Marketing Lessons From Vintage Brands	658.827 WHE Designing Brand Identity: An Essential Guide for the Entire Branding Team	658.83 GOY Dum Dum Bullet : Adventures of a Corporate Soldier : Real Life Lessons in Marketing and Advertising	Next

Lux soaps, Jabakusum hair oil, Woodwardâs Gripe Water, Atlas Cycles, Dalda, Mafatlal Textiles – these evergreen brands have immortalized themselves by capitalizing on emerging trends for almost a hundred years. These popular brands as well as others lesser known (though equally iconic) can teach modern-day brands a thing or two about surviving in a market that is in constant flux.

Focusing on a century bookended by two movements for independence, Branded in History draws readers into the fascinating story of how colonial Indian brands – both home-grown and foreign – were produced, distributed and marketed between 1847 and 1947, a time when branding as a concept was still in its infancy.

From consumer goods to consumables, household utilities to toiletries, and heavy industries to medical supplies, this book explores the reasons behind the successes and failures of the earliest brands in the subcontinent, and presents valuable and relevant marketing lessons from an era gone by.

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