Corporate Communication: A Guide to Theory and Practice

By:

Cornelissen, Joep

Publication details: London: SAGE Publications Ltd., 2023Edition: 7Description: 327ISBN:

9781529600025

Subject(s):

DDC classification:

658.45 COR

Summary: This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators. The text has been updated to include: • changes to the workplace in light of the Covid-19 pandemic and the impact of hybrid working on employee communication • the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the ‘metaverse’ and alongside consideration of popular newer social media • the increasing focus on sustainability; societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication Updated case studies include Starbucks, Amazon, Microsoft and British Airways. This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations. Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.

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Holdings
Item type	Current library	Call number	Status	Barcode
Reference Book	Alliance School of Liberal Arts and Humanities	658.45 COR (Browse shelf(Opens below))	Not for loan	LA04761
Book	Alliance School of Liberal Arts and Humanities	658.45 COR (Browse shelf(Opens below))	Available	LA04759
Book	Alliance School of Liberal Arts and Humanities	658.45 COR (Browse shelf(Opens below))	Available	LA04760

Total holds: 0

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This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.

The text has been updated to include:

• changes to the workplace in light of the Covid-19 pandemic and the impact of hybrid working on employee communication
• the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the ‘metaverse’ and alongside consideration of popular newer social media
• the increasing focus on sustainability; societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication

Updated case studies include Starbucks, Amazon, Microsoft and British Airways.

This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations.

Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.

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