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Practical Web Analytics for User Experience: How Analytics Can Help You Understand Your Users

By: Publication details: USA: Elsevier, 2013Description: 234ISBN:
  • 9780124046191
Subject(s): DDC classification:
  • 006.3 BEA
Summary: Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively.
List(s) this item appears in: New Arrivals May 2025
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Book Book Alliance School of Advanced Computing 006.3 BEA (Browse shelf(Opens below)) 2 Available E15888
Book Book Alliance School of Advanced Computing 006.3 BEA (Browse shelf(Opens below)) 1 Available E15887
Total holds: 0

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively.

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