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Communication Design: Insights from the Creative Industries

By: By: Publication details: London: Fairchild Books, 2015Description: 208ISBN:
  • 9781472534408
Subject(s): DDC classification:
  • 741.6 YAT
Summary: This book bridges the gap between education and emerging practices to provide students and practitioners with the information they need to understand the new skillsets required to succeed in this changing communication environment. Organized into themes of brand, experience, conversation, participation, navigation, advocacy and critique, it explores the core ideas shaping contemporary practice. Alongside case studies of game changing projects, it uses analysis of historical context and interviews with key thinkers and practitioners to provide a relevant and contemporary guide to the creative employment landscape.
List(s) this item appears in: New Arrivals June 2025
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Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Book Book Alliance School of Design Design 741.6 YAT (Browse shelf(Opens below)) 1 Available LA05101
Total holds: 0

This book bridges the gap between education and emerging practices to provide students and practitioners with the information they need to understand the new skillsets required to succeed in this changing communication environment. Organized into themes of brand, experience, conversation, participation, navigation, advocacy and critique, it explores the core ideas shaping contemporary practice. Alongside case studies of game changing projects, it uses analysis of historical context and interviews with key thinkers and practitioners to provide a relevant and contemporary guide to the creative employment landscape.

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