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Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life

By: By: Publication details: London: Random House, 2013Description: 267ISBN:
  • 9781847946751
Subject(s): DDC classification:
  • 330.019 GNE
Summary: Leading behavioural economists John List and Uri Gneezy provide answers to all these questions, revealing the truth about what motivates us and how we respond to incentives. Along the way, they visit inner-city classrooms to study the impact of different types of reward on children's test scores. They scrutinise Chicago car dealerships to see how sales people decide what price to quote a prospective customer. And they study people as far apart as Tanzania and India to establish whether men really are more competitive than women. Their findings shed fascinating light on the complex science of human motivation. At the same time they show just how radically people's behaviour can be transformed by even the subtlest of carefully judged incentives.
List(s) this item appears in: New Arrivals October 2025 -Law
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Book Book Alliance School of Law 330.019 GNE (Browse shelf(Opens below)) 1 Available L11334
Book Book Alliance School of Law 330.019 GNE (Browse shelf(Opens below)) 2 Available L11335
Book Book Alliance School of Law 330.019 GNE (Browse shelf(Opens below)) 3 Available L11336
Total holds: 0

Leading behavioural economists John List and Uri Gneezy provide answers to all these questions, revealing the truth about what motivates us and how we respond to incentives. Along the way, they visit inner-city classrooms to study the impact of different types of reward on children's test scores. They scrutinise Chicago car dealerships to see how sales people decide what price to quote a prospective customer. And they study people as far apart as Tanzania and India to establish whether men really are more competitive than women. Their findings shed fascinating light on the complex science of human motivation. At the same time they show just how radically people's behaviour can be transformed by even the subtlest of carefully judged incentives.

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