Marketing as Strategy - Understanding the CEO''s agenda for driving growth and innovation

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TextPublication details: Massachusetts: Harvard Business school Press, 2000Description: xv+270ISBN:

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List(s) this item appears in: operation management

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Alliance School of Business	658.802 KUM (Browse shelf(Opens below))	Available		A14158

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Management of Marketing

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