Public Affairs in Practice: A Practical guide to lobbying

The political process(324)

As the value and worth of reputations are recognized in business, among NGOs and charities, public affairs is becoming increasingly important. Examining the methods professionals use to make an impact, Public Affairs in Practice explores each area of the industry in turn and looks at the tools involved in the delivery of a public affairs programme. Offering advice on the "dos and don'ts" of public affairs, the authors provide guidance on ??? effective lobbying; ??? media relations and crisis management; ??? managing stakeholder relations ??? managing issues; ??? corporate social responsibility. Public Affairs in Practice highligths the potential benefits of public affairs and identifies new global opportunities. Case studies and "top tips" from industry professionals make this a practical guide for practitioners and students at all levels. About Author: S Dr Stuart Thomson is Senior Public Affairs Adviser at Bircham Dyson Bell, the leading law firm and parliamentary Agency. He was previously a Director with Upstream, the political consultancy and regulatory affairs division of the international law firm, DLA Piper. He writes and lectures on business and political issues and is the author of several books. Dr Steve John is Director of Government Affairs for PepsiCo UK and Ireland. Before that, he ran Upstream, the political consultancy and regulatory affairs division of the international law firm, DLA Piper. He has also worked as a journalist and as a political consultant for a number of government relations firms.