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101.
Marketing Scales Handbook:Multi-item measures for consumer insight research by
Edition: 2nd
Publication details: Texas : GCBII Productions, LLC , 2016
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.83028 BRU.
102.
Marketing Research: Text and Cases by
Edition: 4th
Material type: Text Text
Publication details: New Delhi : McGrawhill Education( India) Private Limited , 2019
Online resources:
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.83 NAR. Alliance School of Business (16)Call number: 658.83 NAR, ...
103.
Marketing Research by
Edition: 5
Material type: Text Text
Publication details: Chennai : McGraw Hill Education (India) Private Limited , 2013
Online resources:
Availability: Items available for loan: Alliance Ascent College (3)Call number: 658.83 BER, ... Alliance School of Business (1)Call number: 658.83 BER.
104.
Marketing Research by
Material type: Text Text
Publication details: New Delhi : Wiley India Pvt. Ltd. , 2019
Availability: Items available for loan: Alliance School of Business (2)Call number: 658.83 AAK, ...
105.
Marketing Research & Consumer Behaviour by
Publication details: Noida : Vikas Publishing House Pvt Ltd , 2003
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8342 SUM.
106.
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know by
Publication details: 2010 : John Wiley & Sons Inc., , Canada
Availability: Items available for loan: Alliance School of Liberal Arts (1)Call number: 658.83 JEF.
107.
Well-Designed: How to Use Empathy to Create Products People Love by
Publication details: 2014 : Harvard Business Review Press , Massachusetts
Availability: Not available: Alliance School of Liberal Arts: Checked out (1).
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