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1061.
Marketing / Joel R. Evans, Barry Berman. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Toronto : New York : : Macmillan ; Maxwell Macmillan Canada ; Maxwell Macmillan International Pub. Group, , c1992
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 EVA.
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1062.
Marketing planning & strategy / Subhash C. Jain. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, OH : : South-Western Pub., , c1990
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.802 JAI.
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1063.
Marketing models and econometric research Leonard J. Parsons, Randall L. Schultz. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : North-Holland Pub Co., , c1976
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.80072 PAR.
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1064.
Multinational marketing management Warren J. Keegan. by Series: The Prentice-Hall series in marketing | Prentice-Hall international series in management
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : : Prentice-Hall, , c1984
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.84 KEE.
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1065.
Mastering the Digital Marketplace : practical strategies for competitiveness in the new economy Douglas F. Aldrich. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : Wiley, , c1999
Online resources:
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.872 ALD.
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1066.
Marketing technical ideas and products successfully! / edited by Lois K. Moore, Daniel L. Plung. by Series: IEEE Press selected reprint series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : Institute of Electrical and Electronics Engineers, , c1985
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 MOO.
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1067.
Marketing research : methodological foundations Gilbert A. Churchill, Jr. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : : Dryden Press, , c1987
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.83 CHU.
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1068.
Marketing research Donald R. Lehmann, Sunil Gupta, Joel H. Steckel. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Reading, MA : : Addison-Wesley, , c1998
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.83 LEH.
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1069.
Marketing research : an applied orientation / Naresh K. Malhotra. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : : Prentice Hall, , c1996
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.83 MAL.
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1070.
Marketing research / Ronald M. Weiers. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : : Prentice-Hall, , c1984
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.83 WEI.
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1071.
Marketing research that pays off : case histories of marketing research leading to success in the marketplace / Larry Percy, editor. by Series: Haworth marketing resources
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : Haworth Press, , c1997
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.83 PER.
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1072.
Marketing mistakes Robert F. Hartley. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : Wiley, , c1989
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.800973 HAR.
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1073.
Marketing on the Internet : principles of online marketing / Judy Strauss, Raymond Frost. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : : Prentice Hall, , 1999
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.872 STR.
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1074.
Marketing in the International Environment Edward W. Cundiff, Marye Tharp Hilger. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, NJ : : Prentice Hall, , c1988
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.84 CUN.
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1075.
Marketing management / Benson P. Shapiro, Robert J. Dolan, John A. Quelch. by Series: The Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : : R.D. Irwin, , 1985-<1985 >
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 SHA.
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1076.
Marketing for hospitality and tourism Philip Kotler, John Bowen, James Makens. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : : Prentice Hall, , c1999
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 647.940688 KOT.
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1077.
Marketing : relationships, quality, value / William G. Nickels, Marian Burk Wood. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : Worth Publishers, , c1997
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 NIC.
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1078.
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor. by Series: McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : McGraw-Hill, , c1996
Online resources:
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.83 KIN.
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1079.
No cover image available
Applications in basic marketing. by
Material type: Continuing resource Continuing resource; Format: print
Current publication frequency: Annual.
Publication details: Homewood, IL: : Irwin, , c1990-
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 PER.
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1080.
Marketing research David A. Aaker, V. Kumar, George S. Day. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : Wiley, , c1995
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.83 AAK.
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