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21.
Electronic Commerce 2006 A Managerial Perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi : Pearson , 2008
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.872 TUR.
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22.
Electronic Commerce: A Managerial Perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi : Pearson , 2000
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.872 TUR.
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23.
Digital Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : PHI Learning private Limited , 2020
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.872 MAT.
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24.
Internet marketing : Integrating online and offline strategies Mary Lou Roberts, Debra Zahay. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : : South-Western Cengage Learning, , c2013
Availability: Items available for reference: Alliance School of Business: Not for loan (2)Call number: 658.872 ROB, ...
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25.
Social media marketing : the next generation of business engagement / Dave Evans with Jake McKee. by Series: Serious skills
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Wiley India Pvt Ltd , c2010
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 EVA.
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26.
The social media marketing book / Dan Zarrella. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Beijing ; Sebastopol, CA : : O'Reilly, , c2010
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 ZAR.
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27.
Principles of internet marketing : new tools and methods for Web developers / Jason I. Miletsky. by Series: Web technologies series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia ; Boston, Mass. : : Course Technology, , c2010
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.872 MIL.
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28.
Do it Wrong Quickly: How the Web Changes the Old Marketing Rules by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ: : IBM Press, , 2008
Availability: Items available for reference: Alliance College of Engineering and Design: Not for loan (1)Call number: 658.872 MOR.
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29.
Do it wrong quickly : how the web changes the old marketing rules Mike Moran. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : : IBM Press, , c2008
Online resources:
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.872 MOR.
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30.
E-commerce Jeffrey F. Rayport, Bernard J. Jaworski. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : : McGraw-Hill/Irwin MarketspaceU, , c2001
Other title:
  • Ecommerce
Online resources:
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.872 RAY.
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31.
Internet marketing Jagdish N. Sheth, Abdolreza Eshghi, Balaji C. Krishnan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : : Harcourt College Publishers, , c2001
Online resources:
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.872 SHE.
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32.
Principles of Internet Marketing Ward Hanson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : : South-Western College Pub., , c2000
Availability: Items available for reference: Alliance School of Business: Not for loan (2)Call number: 658.872 HAN, ...
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33.
Electronic marketing : integrating electronic resources into the marketing process Joel Reedy, Shauna Schullo, Kenneth Zimmerman. by Series: The Dryden Press series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : : Dryden Press, , c2000
Availability: Items available for reference: Alliance School of Business: Not for loan (2)Call number: 658.872 REE, ...
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34.
Electronic marketing : integrating electronic resources into the marketing process / Joel Reedy, Shauna Schullo, Kenneth Zimmerman. by Series: The Dryden Press series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : : Dryden Press, , c2000
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.872 REE.
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35.
Mastering the Digital Marketplace : practical strategies for competitiveness in the new economy Douglas F. Aldrich. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : Wiley, , c1999
Online resources:
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.872 ALD.
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36.
Marketing on the Internet : principles of online marketing / Judy Strauss, Raymond Frost. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : : Prentice Hall, , 1999
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.872 STR.
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37.
Opening Digital Markets : Battle plans and business strategies for Internet commerce Walid Mougayar. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : McGraw-Hill, , c1998
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.872 MOU.
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38.
Internet marketing Charles F. Hofacker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dripping Springs, TX : : Digital Springs, , c1999
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.872 HOF.
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39.
Selling on the Net by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Linclonwood : NTC Business Books , 1997
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.81 LEW.
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40.
Marketing on the Internet by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : John Wiley & Sons , 1997
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.872 ELL.
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