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41.
Beginners' Guide to Journalism & Mass Communication by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : V & S Publishers , 2013
Availability: Items available for loan: Alliance School of Liberal Arts (1)Call number: 302.2 ROY.
42.
Mass Communication In India by
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Mumbai : Jaico Book House , 2021
Availability: Items available for loan: Alliance School of Liberal Arts (2)Call number: 302.20954 KUM, ...
43.
Mass Communication Principles And Concepts by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : CBS Publishers & Distriburtors , 2013
Availability: Items available for loan: Alliance School of Liberal Arts (1)Call number: 302.2 HAS.
44.
Handbook of Mass Media Ethics by
Edition: Special ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Routledge , 2015
Availability: Items available for loan: Alliance School of Liberal Arts (1)Call number: 175 WIL.
45.
Introduction to Media Production: the Path to Digital Media Production by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Amsterdam : Focal Press , 2005
Availability: Not available: Alliance School of Liberal Arts: Checked out (1).
46.
Media Talk : Conversation Analysis and the Study of Broadcasting by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: England : Open University Press , 2006
Availability: Items available for loan: Alliance School of Liberal Arts (1)Call number: 302.234 HUT.
47.
Public Communication Campaigns by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Sage Publications Inc. , 2001
Availability: Items available for loan: Alliance School of Liberal Arts (1)Call number: 659.2 RIC.
48.
Women In Mass Communication by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : SAGE Publications India Pvt. Ltd. , 2007
Availability: Items available for loan: Alliance School of Liberal Arts (1)Call number: 302.23082 CRE.
49.
Social Media Mining : An introduction by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Cambridge University Press , 2014
Availability: Items available for loan: Alliance School of Business (1)Call number: 006.312 ZAF.
50.
Social media marketing : the next generation of business engagement / Dave Evans with Jake McKee. by Series: Serious skills
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Wiley India Pvt Ltd , c2010
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 EVA.
51.
The social media marketing book / Dan Zarrella. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Beijing ; Sebastopol, CA : : O'Reilly, , c2010
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 ZAR.
52.
Advertising and integrated brand promotion Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. by
Edition: 5th Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia ; Mason, OH : : South-Western Cengage Learning, , c2009
Other title:
  • Advertising & integrated brand promotion
Availability: Items available for loan: Alliance School of Business (1)Call number: 659.1 OGU.
53.
Crime and the Media: Headlines Versus Reality Roslyn Muraskin, Shelly Feuer Domash by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, , c2007
Online resources:
Availability: Items available for reference: Alliance School of Law: Not for loan (1)Call number: 364.973 MUR.
54.
Media & culture : An introduction to mass communication Richard Campbell, Christopher R. Martin, Bettina Fabos. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : : Bedford/St. Martins, , c2006
Other title:
  • Media and culture
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 302.23 CAM.
55.
Advertising, Sales and Promotion Management by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai : Himalaya Publishing House , 2005
Availability: Items available for loan: Alliance Ascent College (3)Call number: 659.1 CHU, ...
56.
Behind the message : Information strategies for communicators Kathleen A. Hansen, Nora Paul. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : : Allyn and Bacon, , c2004
Availability: Items available for loan: Alliance School of Business (1)Call number: 302.23072 HAN.
57.
Media & culture : An introduction to mass communication Richard Campbell, Christopher R. Martin, Bettina Fabos. by
Edition: Updated 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : : Bedford/St. Martin's, , c2003
Other title:
  • Media and culture
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 302.23 CAM.
58.
The media : an introduction edited by Adam Briggs & Paul Cobley. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : : Longman, , 2002
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 302.23 BRI.
59.
McQuail's reader in mass communication theory / edited by Denis McQuail. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Thousand Oaks, Calif. : : Sage Publications, , 2002
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 302.23 MCQ.
60.
Media and culture : An introduction to mass communication Richard Campbell, with Christopher R. Martin and Bettina Fabos. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : : Bedford/St. Martin's, , c2000
Availability: Items available for reference: Alliance School of Business: Not for loan (2)Call number: 302.23 CAM, ...
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