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741.
Foundations of marketing / William Pride, O. C. Ferrell. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : : Houghton Mifflin, , c2009
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 PRI.
742.
Marketing : real people, [real] choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : : Prentice Hall, , c2009
Online resources:
Availability: Items available for loan: Alliance School of Business (2)Call number: 658.8 SOL, ...
743.
The Toyota way in sales and marketing Yoshio Ishizaka. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Original language: Japanese
Publication details: Tokyo : Toyota Hanbai Houshiki , 2008
Availability: Not available: Alliance School of Business: Lost (1).
744.
MM Dawn Lacobucci. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Cengage Learning Private Limited , 2011
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 LAC.
745.
Do it Wrong Quickly: How the Web Changes the Old Marketing Rules by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ: : IBM Press, , 2008
Availability: Items available for reference: Alliance College of Engineering and Design: Not for loan (1)Call number: 658.872 MOR.
746.
Relationship selling / Mark W. Johnston, Greg W. Marshall. by
Edition: 2nd Edn.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : : McGraw-Hill/Irwin, , c2008
Availability: Items available for reference: Alliance School of Business: Not for loan (3)Call number: 658.85 JOH, ...
747.
Sport promotion and sales management Richard L. Irwin, William A. Sutton, Larry M. McCarthy. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Champaign, IL : : Human Kinetics, , c2008
Online resources:
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 659.29796 IRW.
748.
Do it wrong quickly : how the web changes the old marketing rules Mike Moran. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : : IBM Press, , c2008
Online resources:
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.872 MOR.
749.
Principles of Marketing by
Edition: 5th European ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : : Pearson Prentice Hall, , c2008
Online resources:
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 KOT.
750.
Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : : McGraw-Hill/Irwin, , c2008
Other title:
  • Consumer behavior & marketing strategy
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8342 PET.
751.
Marketing strategy O.C. Ferrell, Michael D. Hartline. by
Edition: 4e [ed.].
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : : Thomson South-Western, , c2008
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 FER.
752.
Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : : Pearson Prentice Hall, , c2008
Online resources:
Availability: Items available for loan: Alliance School of Business (2)Call number: 658.8 SOL, ... Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 SOL.
753.
The marketing plan handbook / Marian Burk Wood. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : : Pearson Prentice Hall, , c2008
Online resources:
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.802 WOO.
754.
Marketing / Dhruv Grewal, Michael Levy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : : McGraw-Hill Irwin, , c2008
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 GRE.
755.
Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : : Pearson Prentice Hall, , c2008
Online resources:
Availability: No items available.
756.
Marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : : Thomson/South-Western, , c2008
Availability: Items available for loan: Alliance School of Business (2)Call number: 658. 8 LAM, ...
757.
International Marketing by
Edition: 13
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill Publishing Company Limited , 2008
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.84 CAT.
758.
International Marketing by
Edition: 13
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill Publishing Company Limited , 2008
Availability: Items available for loan: Alliance Ascent College (4)Call number: 658.84 CAT, ...
759.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : : Pearson/Prentice Hall, , c2007
Availability: Items available for reference: Alliance School of Business: Not for loan (3)Call number: 658.802 KER, ...
760.
Explorations of marketing in society by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : : Thomson, , c2007
Online resources:
Availability: Items available for reference: Alliance School of Business: Not for loan (2)Call number: 306.34 GUN, ...
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