Results of search for 'ccl=(su:{ Marketing})' › Alliance University catalog

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	761.	Strategic marketing problems : Cases and comments cases and comments Roger A. Kerin, Robert A. Peterson. by Kerin, Roger A Peterson, Robert A. (Robert Allen), 1944- Edition: 9th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, NJ : : Pearson/Prentice Hall, , c2001 Availability: Items available for loan: Alliance School of Business (2)Call number: 658.802 KER, ... Place hold Request article Add to cart (remove)
	762.	No cover image available Foundations of marketing William Pride, O.C. Ferrell. by Pride, William M Pride, William M. Pride-Ferrell foundations of marketing Ferrell, O. C Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : : Houghton Mifflin Co., , c2007 Other title: Pride-Ferrell Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 PRI. Place hold Request article Add to cart (remove)
	763.	Conversations with marketing masters Laura Mazur and Louella Miles. by Mazur, Laura Miles, Louella Material type: Text; Format: print ; Nature of contents: ; Literary form: Not fiction Publication details: Chichester ; Hoboken, NJ : : John Wiley, , c2007 Online resources: Table of contents only Contributor biographical information Publisher description Availability: Items available for reference: Alliance School of Business: Not for loan (2)Call number: 658.8 MAZ, ... Request article Add to cart (remove)
	764.	A framework for marketing management Philip Kotler. by Kotler, Philip Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : : Prentice Hall, , 2007 Availability: Items available for reference: Alliance School of Business: Not for loan (3)Call number: 658.8 KOT, ... Request article Add to cart (remove)
	765.	Marketing / Alexander Hiam with Linda G. Rastelli. by Hiam, Alexander Rastelli, Linda G Series: Wiley pathways Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, NJ : : John Wiley, , c2007 Online resources: Table of contents only Publisher description Contributor biographical information Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 HIA. Request article Add to cart (remove)
	766.	Meatball sundae : is your marketing out of sync? Seth Godin. by Godin, Seth Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : : Portfolio, , 2007 Other title: Is your marketing out of sync? Online resources: Table of contents only Contributor biographical information Publisher description Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 GOD. Request article Add to cart (remove)
	767.	Marketing Management Text and Case by Kazmi, Shh Edition: 1 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Excel Books , 2007 Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.8 KAZ. Place hold Request article Add to cart (remove)
	768.	Marketing Research by Aaker, David A Day, George S Kumar V Edition: 7 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Wiley and Sons , 2007 Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.83 AAK. Place hold Request article Add to cart (remove)
	769.	Advertising and Promotion An Integrated marketing communications perspective by Belch, George. E Belch, Michael. A Edition: 7 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Tata McGraw-Hill Publishing Company Limited , 2007 Availability: Items available for loan: Alliance Ascent College (1)Call number: 659.1 BEL. Place hold Request article Add to cart (remove)
	770.	Does marketing need reform? : fresh perspectives on the future Sheth, Jagadish N, Rajendra S. Sisodia, editors. by Sheth, Jagadish N Sisodia, Rajendra Material type: Text; Format: print ; Literary form: Not fiction Publication details: Armonk, N.Y. : : M.E. Sharpe, , c2006 Online resources: Table of contents Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 SHE. Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 SHE. Place hold Request article Add to cart (remove)
	771.	Waiting for your cat to bark? : persuading customers when they ignore marketing / Bryan Eisenberg and Jeffrey Eisenberg with Lisa T. Davis. by Eisenberg, Bryan Eisenberg, Jeffrey Davis, Lisa T Material type: Text; Format: print ; Literary form: Not fiction Publication details: Nashville : : Nelson Business, , c2006 Other title: Persuading customers when they ignore marketing Online resources: Publisher description Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 EIS. Request article Add to cart (remove)
	772.	Services marketing : integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by Zeithaml, Valarie A Bitner, Mary Jo Gremler, Dwayne D Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : : McGraw-Hill/Irwin, , c2006 Online resources: Publisher description Table of contents only Contributor biographical information Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.805 ZEI. Request article Add to cart (remove)
	773.	Marketing : concepts and strategies William M. Pride, O.C. Ferrell. by Pride, William M Ferrell, O. C Edition: Library ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : : Houghton Mifflin Co., , c2006 Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 PRI. Request article Add to cart (remove)
	774.	Principles of marketing Philip Kotler, Gary Armstrong. by Kotler, Philip Armstrong, Gary (Gary M.) Edition: 11th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : : Pearson Prentice Hall, , c2006 Online resources: Table of contents Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 KOT. Place hold Request article Add to cart (remove)
	775.	Global marketing : foreign entry, local marketing & global management Johny K. Johansson. by Johansson, Johny K Series: McGraw-Hill/Irwin series in marketing Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : : McGraw-Hill Irwin, , c2006 Online resources: Publisher description Table of contents only Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.84 JOH. Request article Add to cart (remove)
	776.	Global marketing management : a casebook. by Quelch, John A Quelch, John A Bartlett, Christopher A, 1943- Edition: 5th ed. / [edited by] John A. Quelch, Christopher A. Bartlett. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mason, OH : : Thomson/South-Western, , c2006 Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.84 QUE. Request article Add to cart (remove)
	777.	Consumer behavior Roger D. Blackwell, Paul W. Miniard, James F. Engel. by Blackwell, Roger D Miniard, Paul W Engel, James F Edition: 10th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mason, Ohio : : Thomson Business and Economics, , c2006 Availability: Not available: Alliance School of Business: Lost (1). Request article Add to cart (remove)
	778.	Consumer behavior Roger D. Blackwell, Paul W. Miniard, James F. Engel. by Blackwell, Roger D Miniard, Paul W Engel, James F Edition: 9th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mason, Ohio : : Thomson Business and Economics, , c2001 Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8342 BLA. Request article Add to cart (remove)
	779.	Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart. by Solomon, Michael R Marshall, Greg W Stuart, Elnora W Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : : Pearson Prentice Hall, , c2006 Online resources: Table of contents Availability: Items available for reference: Alliance School of Business: Not for loan (2)Call number: 658.8 SOL, ... Request article Add to cart (remove)
	780.	No cover image available Marketing Roger A. Kerin ... [et al.]. by Kerin, Roger A Series: McGraw-Hill/Irwin series in marketing Edition: 8th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : : McGraw-Hill/Irwin, , c2006 Online resources: Publisher description Table of contents only Availability: Items available for reference: Alliance School of Business: Not for loan (4)Call number: 658.8 KER, ... Request article Add to cart (remove)

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