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81.
Managing quality : an integrative approach S. Thomas Foster. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : : Pearson Prentice Hall, , c2004
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.4013 FOS.
82.
Product Management by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Himalaya Publishing House , 2003
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.404 CHU.
83.
Principles of Marketing by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kalyani Publishers , 2002
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.8 SON.
84.
Strategic management of technology and innovation Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : : McGraw-Hill/Irwin, , c2001
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.514 BUR.
85.
Big Brands, Big Trouble : Lessons learned the hard way Jack Trout. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai : EastWest Books , 2001
Availability: Not available: Alliance School of Business: Lost (1).
86.
Achieving Planned Innovation A Proven System for Creating Successful New Products and Services by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press , 1998
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.575 BAC.
87.
How the Cadillac got its Fins : And other tales from the annals of Business and Marketing by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : HarperBusiness, , c1994
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 338.0973 MIN.
88.
Marketing Decisions for New and Mature Products by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Macmillian Publishing Company , 1991
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.5038 HIS.
89.
Optoelectronics data book Infrared, imaging and visible products by
Material type: Text Text; Literary form:
Publication details: Texas : Texas Instruments , 1983
Availability: Items available for loan: Alliance School of Business (1)Call number: 621.36 TEX.
90.
Products and Markets by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : Prentice Hall Inc. , 1969
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.8 REY.
91.
Strategic Management of Technology and Innovation by
Edition: 4th
Material type: Text Text
Publication details: New Delhi : McGraw Hill Education (India) Private Limited , 2004
Availability: Items available for loan: Alliance School of Business (18)Call number: 658.4012 BUR, ... Department of Commerce Library (1)Call number: 658.514 BUR. Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.4012 BUR.
92.
Hooked: How to Build Habit-Forming Products by
Publication details: New Delhi : Penguin Books , 2014
Availability: Items available for loan: Alliance Ascent College (2)Call number: 745.2 EYA, ... Not available: Alliance School of Liberal Arts: Checked out (1).
93.
What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services by
Publication details: New York : McGrwhill , 2005
Availability: Items available for loan: Alliance School of Business (2)Call number: 658.575 ULW, ...
94.
A Study on the Antecedents of the Buyer Behavior of Herbal Health Products by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bengaluru : Alliance University , 2022
Dissertation note: Thesis Ph.D. Alliance School of Business, Alliance University, 2022 Guide: Mrinmoy Bhattacharjee
Online resources:
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.83 ROO.
95.
Digital Transformation Playbook: Rethink your Business for the Digital Age by
Publication details: New York : Columbia Business School Publishing , 2016
Availability: Items available for loan: Alliance School of Business (3)Call number: 658.4062 ROG, ... Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.4062 ROG. Not available: Alliance School of Business: Checked out (1).
96.
Handbook on Biofuel, Ethanol and Bioenergy Based Products by
Publication details: Delhi : Asia Pacific Business Press Inc. , 2022
Availability: Items available for loan: Alliance College of Engineering and Design (4)Call number: 662.88 CHA, ... Items available for reference: Alliance College of Engineering and Design: Not for loan (1)Call number: 662.88 CHA.
97.
Strategic Brand Management by
Edition: 5
Publication details: Noida, UP : Pearson Education India , 2020
Availability: Items available for loan: Alliance School of Business (34)Call number: 658.827 KEL, ... Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.827 KEL.
98.
The Economy of Brands by
Publication details: UK : Palgrave Macmillan , 2010
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.5038 LIN. Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.5038 LIN.
99.
Product Design and Development Handbook: An Innovative, Entrepreneurial, and Structured Approach for Engineering Capstone and Industry Projects by
Publication details: San Diago : Cognella Academic Publishing , 2022
Availability: Items available for loan: Alliance College of Engineering and Design (4)Call number: 658.5752 TRI, ... Items available for reference: Alliance College of Engineering and Design: Not for loan (1)Call number: 658.5752 TRI.
100.
Designing Brand Identity: An Essential Guide for the Entire Branding Team by
Edition: 5
Publication details: Hoboken, New Jersey : John Wiley & Sons, Inc., , 2017
Availability: Items available for loan: Alliance School of Liberal Arts (1)Call number: 658.827 WHE.
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