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961.
Marketing Channels by
Edition: 6
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson Education , 2001
Availability: Items available for loan: Alliance Ascent College (10)Call number: 658.87 COU, ...
962.
International Marketing by
Edition: 6th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Thompson Southwestern , 2001
Availability: Items available for loan: Alliance Ascent College (3)Call number: 658.84 JAI, ...
963.
Promotion and Integrated Marketing Communications by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Thompson Southwestern , 2001
Availability: Items available for loan: Alliance Ascent College (2)Call number: 658.802 SEM, ...
964.
Principles of Service Marketing and Management by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : Prentice Hall Inc. , 2001
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.8 LOV.
965.
Contemporary Marketing by
Edition: 10
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Harcourt Brace and Company , 2001
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.8 BOO.
966.
Service management and marketing : a customer relationship management approach Christian Grönroos. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester ; New York : : Wiley, , c2000
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 GRO.
967.
Strategic marketing David W. Cravens. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : : Irwin/McGraw-Hill, , c2000
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.802 CRA.
968.
Principles of Internet Marketing Ward Hanson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : : South-Western College Pub., , c2000
Availability: Items available for reference: Alliance School of Business: Not for loan (2)Call number: 658.872 HAN, ...
969.
Electronic marketing : integrating electronic resources into the marketing process Joel Reedy, Shauna Schullo, Kenneth Zimmerman. by Series: The Dryden Press series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : : Dryden Press, , c2000
Availability: Items available for reference: Alliance School of Business: Not for loan (2)Call number: 658.872 REE, ...
970.
Export-import theory, practices, and procedures / Belay Seyoum. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : International Business Press, , c2000
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 382 SEY.
971.
Electronic marketing : integrating electronic resources into the marketing process / Joel Reedy, Shauna Schullo, Kenneth Zimmerman. by Series: The Dryden Press series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : : Dryden Press, , c2000
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.872 REE.
972.
Consumer behavior by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : : Prentice Hall, , c2000
Availability: Not available: Alliance School of Business: Checked out (1).
973.
Marketing management support systems : principles, tools, and implementation / Berend Wierenga, Gerrit van Bruggen. by Series: International series in quantitative marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : : Kluwer Academic, , c2000
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 WIE.
974.
Marketing concepts and strategies William M. Pride, O.C. Ferrell. by
Edition: 2000 e[d].
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : : Houghton Mifflin, , c2000
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 PRI. Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 PRI.
975.
Marketing Eric N. Berkowitz ... [et al.]. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : : Irwin/McGraw-Hill, , c2000
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 BER.
976.
Marketing : best practices / Michael R. Czinkota ... [et al.]. by Series: The Dryden Press series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth ; : Dryden, , c2000
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 CZI.
977.
Marketing planning & strategy / Subhash C. Jain. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : : South-Western College Pub., , 2000
Other title:
  • Marketing planning and strategy
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.802 JAI.
978.
Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp. by Series: The Dryden Press series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : : Dryden Press, , c2000
Other title:
  • Advertising, promotion, and supplemental aspects of integrated marketing communications
  • Advertising promotion
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 659.1 SHI.
979.
Marketing : real people, real choices / Michael R. Solomon, Elnora W. Stuart. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : : Prentice Hall, , c2000
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 SOL.
980.
International dimensions of marketing Vern Terpstra, Lloyd C. Russow. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati : : South-Western College, , c2000
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.84 TER.
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