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1.
Darwin's brands : adapting for Success Anand Halve. by
Material type: Text Text; Format: microfiche ; Literary form: Not fiction
Publication details: New Delhi, India ; : Sage Publications India Pvt Ltd. , 2012
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 HAL.
2.
Customer behavior : a managerial perspective Jagdish N. Sheth, Banwari Mittal. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : : Thomson/South-Western, , c2004
Availability: No items available.
3.
Hooked: How to Build Habit-Forming Products by
Publication details: New Delhi : Penguin Books , 2014
Availability: Items available for loan: Alliance Ascent College (2)Call number: 745.2 EYA, ... Alliance School of Liberal Arts (1)Call number: 745.2 EYA.
4.
Brands and the Brain: How to Use Neuroscience to Create Impactful Brands by
Publication details: Gurugram : Penguin , 2022
Availability: Items available for loan: Alliance School of Business (2)Call number: 658.827 SAH, ...
5.
Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain by
Publication details: United States : HarperCollins Focus , 2007
Availability: Items available for loan: Alliance School of Business (2)Call number: 658.80019 REN, ...
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