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1.
Blue ocean strategy How to create uncontested market space and make the competition irrelevant by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : Harvard Business school Press , 2005
Availability: Not available: Alliance School of Business: Lost (1).
2.
Brand Segmentation Seven strategies for effective segmentation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Macmillan India Ltd., NewDelhi , 2006
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 KAP.
3.
Segmentation, Targeting & Positioning of process intelligence solution & generating sales leads by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: : Alliance Business School , 2008-10
Availability: No items available.
4.
Consumer Behaviour: Insights from Indian Market by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : PHI Learning private Limited , 2010
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.83420954 MAJ.
5.
New York Times Guide to Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : South Western College Publishing , 2001
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.8 MUR.
6.
Enterprise one to one : tools for competing in the interactive age / Don Peppers and Martha Rogers. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : Currency Doubleday, , c1997
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 PEP.
7.
Nichecraft : using your specialness to focus your business, corner your market, and make customers seek you out / Lynda Falkenstein. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : HarperBusiness, , c1996
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 FAL.
8.
Consumer Behaviour and Marketing Strategy by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin , 1996
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.8342 PET.
9.
Products and Markets by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : Prentice Hall Inc. , 1969
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.8 REY.
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