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1.
Advertising and integrated brand promotion Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. by
Edition: 5th Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia ; Mason, OH : : South-Western Cengage Learning, , c2009
Other title:
  • Advertising & integrated brand promotion
Availability: Items available for loan: Alliance School of Business (1)Call number: 659.1 OGU.
2.
Advertising / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati : : South-Western College Pub., , c2000
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 659.1 OGU.
3.
International advertising : Communicating across cultures Barbara Mueller. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Belmont : : Wadsworth Pub. Co., , c1996
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 659.1 MUE.
4.
Advertising worldwide : concepts, theories and practice of international, multinational and global advertising / Marieke de Mooij. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : Prentice Hall, , 1994
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 659 MOO.
5.
Media Planning and Buying: Principles and Practice in the Indian Context by
Publication details: Chennai : McGraw Hill Education (India) Private Limited , 2010
Availability: Items available for loan: Alliance School of Business (4)Call number: 659.111 MEN, ... Items available for reference: Alliance School of Business: Not for loan (1)Call number: 659.111 MEN.
6.
Advertising Media Planning by
Edition: 7
Publication details: Chennai : McGraw Hill Education (India) Private Limited , 2010
Availability: Items available for loan: Alliance School of Business (4)Call number: 659.111 SIS, ... Items available for reference: Alliance School of Business: Not for loan (1)Call number: 659.111 SIS.
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