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	1.	Consumer Behavior : Building Marketing Strategy Del I. Hawkins, David L. Mothersbaugh. by Hawkins, Del I Mothersbaugh, David L Mookerjee, Amit Edition: 12th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Mcgraw Hill Education (India) private Limited , 2014 Availability: Items available for loan: Alliance School of Business (3)Call number: 658.8342 HAW, ... Place hold Request article Add to cart (remove)
	2.	Consumer behavior : building marketing strategy Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by Hawkins, Del I Best, Roger J Coney, Kenneth A Series: McGraw-Hill/Irwin series in marketing Edition: 9th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : : McGraw-Hill Irwin, , c2004 Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8342 HAW. Request article Add to cart (remove)
	3.	Predatory marketing : what everyone in business needs to know to win today's consumer / C. Britt Beemer, with Robert L. Shook. by Beemer, C. Britt Shook, Robert L, 1938- Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : : William Morrow & Co., , c1997 Other title: What everyone in business needs to know to win today's American consumer Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.800973 BEE. Request article Add to cart (remove)
	4.	Consumers by Arnould, Eric Price, Linda Zinkhan, George Series: McGraw-Hill/Irwin series in marketing Edition: 1 Publication details: Boston : McGraw-Hill Publishing Co. , 2002 Availability: Items available for loan: Alliance School of Liberal Arts (1)Call number: 658.8342 ARN. Place hold Request article Add to cart (remove)