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1.
Consumer Behavior : Building Marketing Strategy Del I. Hawkins, David L. Mothersbaugh. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Mcgraw Hill Education (India) private Limited , 2014
Availability: Items available for loan: Alliance School of Business (3)Call number: 658.8342 HAW, ...
2.
Information systems outsourcing : Enduring themes, new perspectives, and global challenges Rudy Hirschheim, Armin Heinzl, Jens Dibbern, editors. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Berlin ; New York : : Springer-Verlag, , c2006
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.05 HIR.
3.
Consumer behavior : building marketing strategy Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : : McGraw-Hill Irwin, , c2004
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8342 HAW.
4.
Marketing Management by
Edition: 16
Publication details: Noida : Pearson Education , 2022
Availability: Items available for loan: Alliance Ascent College (7)Call number: 658.8 KOT, ... Alliance School of Business (19)Call number: 658.8 KOT, ... Items available for reference: Alliance Ascent College: Not for loan (2)Call number: 658.8 KOT, ... Alliance School of Business: Not for loan (1)Call number: 658.8 KOT. Not available: Alliance Ascent College: Checked out (2). Alliance School of Business: Checked out (2).
5.
Trademark Surveys: A Litigator's Guide by
Publication details: Oxford : Oxford University Press , 2011
Availability: Items available for reference: Alliance School of Law: Not for loan (1)Call number: 346.0488 BER.
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