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1.
Consumer Behavior : Building Marketing Strategy Del I. Hawkins, David L. Mothersbaugh. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Mcgraw Hill Education (India) private Limited , 2014
Availability: Items available for loan: Alliance School of Business (3)Call number: 658.8342 HAW, ...
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2.
Consumer behavior : building marketing strategy Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : : McGraw-Hill Irwin, , c2004
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8342 HAW.
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