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	1.	New Products management by CRAWFORD,C.MERELEY Edition: Fifth Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston : Irwin, Boston , 1997 Availability: Items available for loan: Alliance School of Business (2)Call number: 658.575 CRA, ... Place hold Request article Add to cart (remove)
	2.	Blue ocean strategy How to create uncontested market space and make the competition irrelevant by KIM,CHAN W MAUBORGNE, RENEE Edition: First Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston : Harvard Business school Press , 2005 Availability: Not available: Alliance School of Business: Lost (1). Request article Add to cart (remove)
	3.	New Products management by CRAWFORD,C.MERLE BENEDETTO, ANTHONY DI Edition: 9 Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Tata McGraw Hill , 2011 Availability: Items available for loan: Alliance School of Business (2)Call number: 658.575 CRA, ... Place hold Request article Add to cart (remove)
	4.	Winning at new products : creating value through innovation / Robert G. Cooper. by Cooper, Robert G. (Robert Gravlin), 1943- Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : : Basic Books, , c2011 Availability: Items available for loan: Alliance School of Business (1)Call number: 658.575 COO. Place hold Request article Add to cart (remove)
	5.	Strategic management of technology and innovation / Robert A. Burgelman, Clayton M. Christensen, Steven C. Wheelwright. by Burgelman, Robert A Christensen, Clayton M Wheelwright, Steven C, 1943- Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : : McGraw-Hill Irwin, , c2009 Online resources: Table of contents only Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.514 BUR. Request article Add to cart (remove)
	6.	Strategic management of technological innovation Melissa A. Schilling. by Schilling, Melissa A Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : : McGraw-Hill/Irwin, , c2008 Online resources: Table of contents only Publisher description Availability: Items available for reference: Alliance School of Business: Not for loan (2)Call number: 658.575 SCH, ... Request article Add to cart (remove)
	7.	No cover image available Product Management by Chunawalla S A Edition: 4 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Himalaya Publishing House , 2003 Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.404 CHU. Place hold Request article Add to cart (remove)
	8.	Strategic management of technology and innovation Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright. by Burgelman, Robert A Maidique, Modesto A Wheelwright, Steven C, 1943- Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : : McGraw-Hill/Irwin, , c2001 Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.514 BUR. Request article Add to cart (remove)
	9.	Achieving Planned Innovation A Proven System for Creating Successful New Products and Services by Bacon, Frank R Butler, Thomas W Edition: 1 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Free Press , 1998 Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.575 BAC. Place hold Request article Add to cart (remove)
	10.	How the Cadillac got its Fins : And other tales from the annals of Business and Marketing by Mingo, Jack Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : : HarperBusiness, , c1994 Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 338.0973 MIN. Request article Add to cart (remove)
	11.	Strategic Management of Technology and Innovation by Burgelman, Robert A Christensen,Clayton Wheelwright, Steven C Edition: 4th Material type: Text Publication details: New Delhi : McGraw Hill Education (India) Private Limited , 2004 Availability: Items available for loan: Alliance School of Business (18)Call number: 658.4012 BUR, ... Department of Commerce Library (1)Call number: 658.514 BUR. Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.4012 BUR. Place hold Request article Add to cart (remove)
	12.	Hooked: How to Build Habit-Forming Products by Eyal, Nir Publication details: New Delhi : Penguin Books , 2014 Availability: Items available for loan: Alliance Ascent College (2)Call number: 745.2 EYA, ... Alliance School of Liberal Arts (1)Call number: 745.2 EYA. Place hold Request article Add to cart (remove)
	13.	What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services by Ulwick, Anthony W Publication details: New York : McGrwhill , 2005 Availability: Items available for loan: Alliance School of Business (2)Call number: 658.575 ULW, ... Place hold Request article Add to cart (remove)
	14.	Digital Transformation Playbook: Rethink your Business for the Digital Age by Rogers, David L Publication details: New York : Columbai Business School Publishing , 2016 Availability: Items available for loan: Alliance School of Business (3)Call number: 658.4062 ROG, ... Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.4062 ROG. Lists: New Arrivals for the Month of June - 2023. Place hold Request article Add to cart (remove)
	15.	Product Design and Development Handbook: An Innovative, Entrepreneurial, and Structured Approach for Engineering Capstone and Industry Projects by Trimble, Steven W Shuaib, Abdelrahman N Publication details: San Diago : Cognella Academic Publishing , 2022 Availability: Items available for loan: Alliance College of Engineering and Design (4)Call number: 658.5752 TRI, ... Items available for reference: Alliance College of Engineering and Design: Not for loan (1)Call number: 658.5752 TRI. Lists: New Arrivals for the Month of December - 2023. Place hold Request article Add to cart (remove)
	16.	Overcrowded: Designing Meaningful Products in a World Awash with Ideas by Verganti, Roberto Publication details: Cambridge, Massachusetts : The MIT Press , 2016 Availability: Items available for loan: Alliance School of Liberal Arts (1)Call number: 745.2 VER. Place hold Request article Add to cart (remove)
	17.	Deconstructing Product Design by Lidwell, William Publication details: Beverly, Mass : Rockport Publishers , 2009 Availability: Items available for loan: Alliance School of Liberal Arts (1)Call number: 745.2 LID. Place hold Request article Add to cart (remove)
	18.	Well-Designed: How to Use Empathy to Create Products People Love by Jon, Kolko Publication details: 2014 : Harvard Business Review Press , Massachusetts Availability: Not available: Alliance School of Liberal Arts: Checked out (1). Place hold Request article Add to cart (remove)