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	1.	The 4 A's of marketing : creating value for customers, companies and society Jagdish Sheth, Rajendra Sisodia. by Sheth, Jagadish N Sisodia, Rajendra Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : : Routledge, , 2012 Other title: Four A's of marketing Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 SHE. Request article Add to cart (remove)
	2.	Relationship selling / Mark W. Johnston, Greg W. Marshall. by Johnston, Mark W Marshall, Greg W Edition: 2nd Edn. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : : McGraw-Hill/Irwin, , c2008 Online resources: Table of contents only Publisher description Availability: Items available for reference: Alliance School of Business: Not for loan (3)Call number: 658.85 JOH, ... Request article Add to cart (remove)
	3.	No cover image available Pitch perfect : feel the impact of a winning sales approach John Leach and John Moon. by Leach, John, 1965- Moon, John Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chichester, West Sussex : : Capstone, , 2003 Online resources: Contributor biographical information Publisher description Table of contents Availability: Items available for loan: Alliance School of Business (1)Call number: 658.81 LEA. Place hold Request article Add to cart (remove)
	4.	International Marketing Strategy Analysis,Development and Implementation by Doole Isobel Lowe Robin Edition: 2 Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Thomson Learning , 1999 Availability: Items available for loan: Alliance Ascent College (8)Call number: 658.84 DOO, ... Alliance School of Business (1)Call number: 658.84 DOO. Place hold Request article Add to cart (remove)
	5.	Enterprise one to one : tools for competing in the interactive age / Don Peppers and Martha Rogers. by Peppers, Don Rogers, Martha, 1952- Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : : Currency Doubleday, , c1997 Online resources: Contributor biographical information Sample text Publisher description Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 PEP. Request article Add to cart (remove)
	6.	Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts by Burgess, Bev Munn, Dave Publication details: New York : Kogan Page Ltd , 2019 Availability: Items available for loan: Alliance School of Business (1)Call number: 658.804 BUR. Place hold Request article Add to cart (remove)
	7.	Account Based Marketing for Dummies by Vajre, Sangram Publication details: New Delhi : Wiley India Pvt. Ltd. , 2016 Availability: Items available for loan: Alliance School of Business (1)Call number: 658.804 VAJ. Place hold Request article Add to cart (remove)
	8.	Services Marketing: People, Technology, Strategy by Wirtz, Jochen Lovelock, Christopher H Edition: 9 Publication details: New Jersey : World Scientific , 2023 Availability: Items available for loan: Alliance School of Business (8)Call number: 658.805 WIR, ... Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.805 WIR. Not available: Alliance School of Business: Checked out (1). Lists: New Arrivals for the Month of November - 2023. Place hold Request article Add to cart (remove)