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	1.	Marketing Principles and Prospectives by Bearden, William O Ingram, Thomas N Laforge, Raymond W Edition: 2 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill , 1998 Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.8 BEA. Place hold Request article Add to cart (remove)
	2.	Marketing by Bearden Edition: 4th Material type: Text Publication details: USA : MC-Graw Hill , 2004 Availability: No items available. Request article Add to cart (remove)
	3.	Marketing (Set of 2 DVDs) by Bearden Edition: 4th Material type: Text Publication details: USA : MC-Graw Hill , 2004 Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 BEA. Place hold Request article Add to cart (remove)
	4.	Marketing by Bearden Edition: 4th Material type: Text Publication details: USA : MC-Graw Hill , 2004 Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 BEA. Place hold Request article Add to cart (remove)
	5.	Marketing by Bearden Edition: 4th Material type: Text Publication details: USA : MC-Graw Hill , 2004 Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 BEA. Place hold Request article Add to cart (remove)
	6.	Scaling Procedures : Issues and Applications by Netemeyer, Richard G Bearden, William O Sharma, Subhash Publication details: California : Sage Publications , 2013 Availability: Not available: Alliance School of Business: In transit (1). Request article Add to cart (remove)
	7.	Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research by Bearden, William O Netemeyer, Richard Haws, Kelly L Edition: 3rd ed. Publication details: Thousand Oaks, California : Sage Publications Inc. , 2011 Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.83 BEA. Request article Add to cart (remove)