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Marketing classics : A selection of influential articles : / [compiled by] Ben M. Enis, Keith K. Cox.

By: By: Material type: TextTextPublication details: [Boston] :: Allyn and Bacon,, c1988Edition: 6th edDescription: xii, 544 p. ; 24 cmISBN:
  • 0205113796 (pbk.)
  • 0205116450 (International ed. : pbk.)
Subject(s): DDC classification:
  • 658.8 19
LOC classification:
  • HF5415 .M29748 1988
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Reference Book Reference Book Alliance School of Business 658.8 ENI (Browse shelf(Opens below)) Not for loan A19438
Total holds: 0

Includes bibliographies and index.

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