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1.
Brand Namakaran For Desi khari and English marie segment by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Mumbai : BPI , 2002
Availability: Not available: Alliance School of Business: Lost (1).
2.
27 Brand Practices Twenty seven action packed strategies for building winning brands by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Macmillan India Ltd., NewDelhi , 2004
Availability: Not available: Alliance School of Business: Lost (1).
3.
Brand Segmentation Seven strategies for effective segmentation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Macmillan India Ltd., NewDelhi , 2006
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 KAP.
4.
Brand Mantras Finding a Place in the Minds and Hearts of Consumers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Response Books , 2009
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 KAP.
5.
Brand Shaastras Nine Successful Brand Strategies to Build Winnig Brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Response Books , 2009
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 KAP.
6.
24 Brand Mantras Finding a Place in the Minds and Hearts of Consumers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Response Books , 2001
Availability: Items available for loan: Alliance Ascent College (3)Call number: 658.827 KAP, ...
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