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Consumer Behavior: Building Marketing Strategy

By: By: Publication details: Chennai: McGraw Hill Education , 2022Edition: 14Description: 753ISBN:
  • 9789355321503
DDC classification:
  • 658.8342 MOT
Summary: This edition of Consumer Behavior: Building Marketing Strategy continues its emphasis on marketing strategies influenced by culture, values, demography, and society. The primary purpose of this text is to provide students with a usable, managerial understanding of consumer behavior. The book is based on the belief that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. Updated with strategy-based examples throughout and an integration of ethics and consumer insights in the text and cases, this text provides updated sneak-peak into the subject area.
List(s) this item appears in: New Arrivals for the Month of September - 2023
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Alliance School of Business 658.8342 MOT (Browse shelf(Opens below)) Available A26353
Total holds: 0

This edition of Consumer Behavior: Building Marketing Strategy continues its emphasis on marketing strategies influenced by culture, values, demography, and society. The primary purpose of this text is to provide students with a usable, managerial understanding of consumer behavior. The book is based on the belief that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. Updated with strategy-based examples throughout and an integration of ethics and consumer insights in the text and cases, this text provides updated sneak-peak into the subject area.

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