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	1.	Marketing as Strategy understanding the CEO's agenda for driving growth and innovation by KUMAR NIRMALYA Edition: First Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London : Penguin Books , 2004 Availability: Items available for loan: Alliance School of Business (2)Call number: 658.802 KUM, ... Place hold Request article Add to cart (remove)
	2.	Private Label Strategy : How to meet the store brand challenge by Kumar, Nirmalya Steenkamp, Benedict E.M Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: BOSTON : Harvard Business Press , 2007 Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 KUM. Place hold Request article Add to cart (remove)
	3.	Private Label Strategy : How to meet the store brand challenge by KUMAR, NIRMALYA JAN-BENEDICT, E.M STEENKAMP Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: BOSTON : Harvard Business Press , 2007 Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 KUM. Place hold Request article Add to cart (remove)
	4.	Marketing as Strategy - Understanding the CEO''s agenda for driving growth and innovation by KUMAR, NIRMALYA Material type: Text; Format: print ; Literary form: Not fiction Publication details: Massachusetts : Harvard Business school Press , 2000 Availability: Items available for loan: Alliance School of Business (1)Call number: 658.802 KUM. Lists: operation management. Place hold Request article Add to cart (remove)
	5.	Value Merchants Demonstrating and Documenting Superior Value in Business Markets by ANDERSON, JAMES C KUMAR, NIRMALYA NARUS, JAMES A Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston : Harvard Business school Press , 2007 Availability: Items available for loan: Alliance School of Business (1)Call number: 658.804 AND. Place hold Request article Add to cart (remove)
	6.	Private Label Strategy How to meet the store brand challenge by KUMAR, NIRMALYA STEENKAMP, JAN-BENEDICT E M Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston : Harvard Business school Press , 2007 Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 KUM. Place hold Request article Add to cart (remove)
	7.	Marketing as Strategy Understanding the CEO's agenda for driving growth and innovation by KUMAR, NIRMALYA Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston : Harvard Business Press , 2006 Availability: Not available: Alliance School of Business: Lost (1). Request article Add to cart (remove)
	8.	India's Global Powerhouses: How they are taking on the world by Kumar, Nirmalya Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston : Harvard Business Press , 2009 Availability: Items available for loan: Alliance School of Business (1)Call number: 338.88954 KUM. Place hold Request article Add to cart (remove)
	9.	No cover image available Changing Marketing Paradigm for the new manager by KUMAR, NIRMALYA DESAI, SANTOSH Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : AIMA , 2008 Availability: Items available for loan: Alliance School of Business (1)Call number: 658 KUM. Place hold Request article Add to cart (remove)