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1.
Services Marketing : people, technology, strategy Jochen Wirtz, Christopher Lovelock. by
Edition: 8
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida : Pearson , 2018
Availability: Items available for loan: Alliance School of Business (8)Call number: 658.805 WIR, ...
2.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson , c2011
Availability: Items available for loan: Alliance School of Business (2)Call number: 658.8, ...
3.
Marketing Challenges Cases and Exercises by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill , 1989
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.8 LOV.
4.
Services Marketing: People, Technology, Strategy by
Edition: 9
Publication details: New Jersey : World Scientific , 2023
Availability: Items available for loan: Alliance School of Business (8)Call number: 658.805 WIR, ... Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.805 WIR. Not available: Alliance School of Business: Checked out (1).
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