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1.
Marketing strategy O.C. Ferrell, Michael D. Hartline, George H. Lucas. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : : Harcourt College Publishers, , c2002
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 FER.
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2.
Marketing Strategy and Plans by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Prentice Hall Inc. , 1989
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.802 LUC.
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