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	1.	Basic marketing : A global-managerial approach William D. Perreault, Jr., E. Jerome McCarthy. by Perreault, William D McCarthy, E. Jerome (Edmund Jerome) Series: McGraw-Hill/Irwin series in marketing Edition: 15th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : : McGraw-Hill, , 2005 Availability: Items available for loan: Alliance School of Business (2)Call number: 658.8 PER, ... Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 PER. Place hold Request article Add to cart (remove)
	2.	Basic marketing : A global-managerial approach E. Jerome McCarthy, William D. Perreault, Jr. by McCarthy, E. Jerome (Edmund Jerome) Perreault, William D Series: The Irwin series in marketing Edition: 11th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Homewood, IL : : Irwin, , c1993 Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 MCC. Place hold Request article Add to cart (remove)
	3.	No cover image available Applications in basic marketing. by McCarthy, E. Jerome (Edmund Jerome) Perreault, William D McCarthy, E. Jerome (Edmund Jerome). Basic marketing McCarthy, E. Jerome (Edmund Jerome). Essentials of marketing Material type: Continuing resource; Format: print Current publication frequency: Annual. Publication details: Homewood, IL: : Irwin, , c1990- Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 PER. Request article Add to cart (remove)