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1.
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising by
Edition: 2nd, 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks : London : SAGE Publications, , c2011. 2019
Availability: Items available for loan: Alliance School of Business (5)Call number: 658.8342 MOO, ... Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8342 MOO.
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2.
Advertising worldwide : concepts, theories and practice of international, multinational and global advertising / Marieke de Mooij. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : Prentice Hall, , 1994
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 659 MOO.
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