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1.
Consumer Behaviour and Marketing Strategy by
Edition: 7
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi : Tata McGraw-Hill , 2005
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8342 PET. Department of Commerce Library (1)Call number: 658.8342 PET.
2.
Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : : McGraw-Hill/Irwin, , c2008
Other title:
  • Consumer behavior & marketing strategy
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8342 PET.
3.
Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson. by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : McGraw-Hill, , c2005
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8342 PET.
4.
Consumer Behaviour and Marketing Strategy by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin , 1996
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.8342 PET.
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