The social media marketing book / / Dan Zarrella.
Material type: TextPublication details: Beijing ; Sebastopol, CA :: O'Reilly,, c2010Description: vi, 232 p. : ill. ; 16 x 21 cmISBN:- 9780596806606 (pbk.)
- 0596806604 (pbk.)
- 658.054678 22
- HF5415.1265 .Z37 2010
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Book | Alliance School of Business | 658.8 ZAR (Browse shelf(Opens below)) | Available | A17437 |
Includes index.
Blogging -- Twitter and microblogging -- Social networking -- Media sharing -- Social news and bookmarking -- Ratings and reviews -- Forums -- Virtual worlds -- Strategy, tactics, and practice -- Measurement.
Describes various social networking sites, blogs, and forums and offers strategies on effective marketing tactics.
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