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1.
Customer Relationship management by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill , 2002
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.812 AND.
2.
Secrets of Customer Relationship Management Its all about how to make them feel by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Mc-Graw Hill , 2001
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.812 BAR.
3.
Harvard Business Review on Customer Relationship Management by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : Harvard Business school Press , 2001
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.812 HBR.
4.
CRM - The New Face of Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : The Institute of Chartered Financial Analyst , 2002
Availability: Items available for loan: Alliance School of Business (2)Call number: 658.812 GAR, ...
5.
27 Brand Practices Twenty seven action packed strategies for building winning brands by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Macmillan India Ltd., NewDelhi , 2004
Availability: Not available: Alliance School of Business: Lost (1).
6.
CRM at the Speed of Light Essentials customer strategies for the 21st century by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill , 2004
Availability: Items available for loan: Alliance School of Business (13)Call number: 658.812 GRE, ...
7.
Customer Relationship Management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Australia : Cengage Learning , 2008
Availability: Items available for loan: Alliance Ascent College (4)Call number: 658.812 BAR, ... Items available for reference: Alliance Ascent College: Not for loan (1)Call number: 658.812 BAR.
8.
Customer Relationship Management: Concepts and Applications by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi : Biztantra , 2007
Availability: Items available for loan: Alliance Ascent College (14)Call number: 658.812 KUM, ...
9.
Services Management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: NEW DELHI : Kalyani Publications , 2008
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.812 KAU.
10.
Customer Relationship Management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Australia : Cengage Learning , 2008
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.812 BAR.
11.
Customer Relationship Management Concepts and Applications by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi : BIztantra , 2007
Availability: Items available for reference: Alliance Ascent College: Not for loan (1)Call number: 658.812 KUM.
12.
The 4 A's of marketing : creating value for customers, companies and society Jagdish Sheth, Rajendra Sisodia. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : Routledge, , 2012
Other title:
  • Four A's of marketing
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 SHE.
13.
Customer in the boardroom? : crafting customer-based business strategy / Rama Bijapurkar. by Series: Response business books
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Thousand Oaks, Calif. : : SAGE, , 2012
Availability: Items available for loan: Alliance School of Business (2)Call number: 658.4012 BIJ, ...
14.
Social media marketing : the next generation of business engagement / Dave Evans with Jake McKee. by Series: Serious skills
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Wiley India Pvt Ltd , c2010
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 EVA.
15.
Do it Wrong Quickly: How the Web Changes the Old Marketing Rules by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ: : IBM Press, , 2008
Availability: Items available for reference: Alliance College of Engineering and Design: Not for loan (1)Call number: 658.872 MOR.
16.
Relationship selling / Mark W. Johnston, Greg W. Marshall. by
Edition: 2nd Edn.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : : McGraw-Hill/Irwin, , c2008
Availability: Items available for reference: Alliance School of Business: Not for loan (3)Call number: 658.85 JOH, ...
17.
Do it wrong quickly : how the web changes the old marketing rules Mike Moran. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : : IBM Press, , c2008
Online resources:
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.872 MOR.
18.
Managing global accounts : Nine critical factors for a world-class program Noel Capon, Dave Potter, Fred Schindler. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : : Thomson, , c2006
Online resources:
Availability: Items available for reference: Alliance School of Business: Not for loan (2)Call number: 658.84 CAP, ...
19.
Creating do-it-yourself customers : how great customer experiences build great companies Peter C. Honebein, Roy F. Cammarano. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : : Texere, , c2005
Online resources:
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 640.73 HON.
20.
Personal selling : achieving customer satisfaction and loyalty Rolph E. Anderson, Alan J. Dubinsky. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : : Houghton Mifflin, , c2004
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.85 AND.
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