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Marketing : : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.

By: By: Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. :: McGraw-Hill/Irwin,, c2004Description: 1v.(various pagings): col. ill. ; 28 cmISBN:
  • 0072547030 (alk. paper)
  • 9780072547030
  • 007121478X (international ed. : alk. paper)
Subject(s): DDC classification:
  • 658.8 KER 21
LOC classification:
  • HF5415 .K452 2004
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Reference Book Reference Book Alliance School of Business 658.8 KER (Browse shelf(Opens below)) Not for loan A19669
Total holds: 0

Includes bibliographical references (CN1-CN14) and index.

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