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Advertising worldwide : : concepts, theories and practice of international, multinational and global advertising / / Marieke de Mooij.

By: Material type: TextTextPublication details: New York :: Prentice Hall,, 1994Edition: 2nd edDescription: xxii, 570 p. : ill. ; 24 cmISBN:
  • 0132885980
Subject(s): DDC classification:
  • 659 NOO 20
LOC classification:
  • HF5823 .M48 1994
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Reference Book Reference Book Alliance School of Business 659 MOO (Browse shelf(Opens below)) Not for loan A19814
Total holds: 0

Includes bibliographical references and index.

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