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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

By: By: Material type: TextTextPublication details: Australia ; Mason, OH :: South-Western Cengage Learning,, c2009Edition: 5th EdDescription: xlii, 726 p. : col. ill. ; 28 cmISBN:
  • 9780324568622 (student ed.)
  • 0324568622 (student ed.)
  • 9780324569407 (instructor's ed.)
  • 0324569408 (instructor's ed.)
Other title:
  • Advertising & integrated brand promotion
Subject(s): DDC classification:
  • 659.1 OGU 22
LOC classification:
  • HF5821 .O34 2009
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Donated Book Donated Book Alliance School of Business Gratis 659.1 OGU (Browse shelf(Opens below)) Available D02321
Total holds: 0

Includes bibliographical references and indexes.

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