Essentials of Marketing: A Global Managerial Approach
Material type: TextPublication details: USA: Mc-Graw Hill, 2003Edition: 9thISBN:- 0072467274
- 658.8 PER
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Management CD-ROM | Alliance School of Business | 658.8 PER (Browse shelf(Opens below)) | Available | MCD0198 |
Total holds: 0
15. Advertising- the global cola wars'
16. Factors in the successful pricing decision
17. Services Marketing
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