Image from Google Jackets

Customer in the boardroom? : : crafting customer-based business strategy / / Rama Bijapurkar.

By: Material type: TextTextSeries: Response business booksPublication details: New Delhi ; Thousand Oaks, Calif. :: SAGE,, 2012Description: xxii, 232 p. : ill. ; 25 cmISBN:
  • 9788132106357 (hard back : alk. paper)
  • 8132106350 (hard back : alk. paper)
Subject(s): DDC classification:
  • 658.4012 BIJ 22
LOC classification:
  • HF5415.5 .B488 2012
Contents:
Introduction -- Thinking about business strategy and where "customer" fits into it -- The customer based business strategy framework -- The where to compete decision (or deciding strategic market priorities) -- The how to compete decision -- Designing the value package and value delivery system -- The science and art of strategic business-market segmentation -- Consumer insight for shaping business strategy -- Foundation or baseline analyses for strategy development -- Putting customer based business strategy into practice in organizations.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Alliance School of Business 658.4012 BIJ (Browse shelf(Opens below)) Available A21507
Book Book Alliance School of Business 658.4012 BIJ (Browse shelf(Opens below)) Available A21479
Total holds: 0

Includes bibliographical references and index.

Introduction -- Thinking about business strategy and where "customer" fits into it -- The customer based business strategy framework -- The where to compete decision (or deciding strategic market priorities) -- The how to compete decision -- Designing the value package and value delivery system -- The science and art of strategic business-market segmentation -- Consumer insight for shaping business strategy -- Foundation or baseline analyses for strategy development -- Putting customer based business strategy into practice in organizations.

There are no comments on this title.

to post a comment.