Neuromarketing: : Understanding the Buy Buttons in Your Customer's Brain
Publication details: United States: HarperCollins Focus, 2007Description: 243ISBN:- 9781595551351
- 658.80019 REN
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
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Alliance School of Business | 658.80019 REN (Browse shelf(Opens below)) | Available | A27737 | |||
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Alliance School of Business | 658.80019 REN (Browse shelf(Opens below)) | Available | A27738 |
The latest brain research is changing the way we think about sales. How can this help you increase your business
With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.
Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers.
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