Image from Google Jackets

The Advertising Concept Book: Think Now, Design Later A Complete Guide to Creative Ideas, Strategies and Campaigns

By: Publication details: Thames and Hudson: New York, 2008Edition: 2ndDescription: 295ISBN:
  • 9780500290316
Subject(s): DDC classification:
  • 659.1 BAR
Summary: Structured to provide both a complete course on advertising and a quick reference on specific industry topics, this book covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns.
List(s) this item appears in: New Arrivals April 2025 - Liberal Arts
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Alliance School of Liberal Arts and Humanities Alliance School of Design 659.1 BAR (Browse shelf(Opens below)) Available LA04945
Total holds: 0

Structured to provide both a complete course on advertising and a quick reference on specific industry topics, this book covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns.

There are no comments on this title.

to post a comment.