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Influence: The Psychology of Persuasion

By: Publication details: New York : Harper Colliens, 2007Description: 320ISBN:
  • 9780061241895
Subject(s): DDC classification:
  • 153.852 CIA
Summary: Influener, the classic book on persuasion, explains the psychology of why people say yes and how to apply these understandings. Dr. Robert B. Cialdini is the seminal ex pert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled per suader, and how to defend yourself against them. Perfect for people in all walks of life, the principles of befluence will move you toward profound personal change and act as a driving force for your success.
List(s) this item appears in: New Arrivals October 2025 -Law
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Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Alliance School of Law BA/BBA.LLB 153.852 CIA (Browse shelf(Opens below)) Available L11294
Total holds: 0

Influener, the classic book on persuasion, explains the psychology of why people say yes and how to apply these understandings. Dr. Robert B. Cialdini is the seminal ex pert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled per suader, and how to defend yourself against them. Perfect for people in all walks of life, the principles of befluence will move you toward profound personal change and act as a driving force for your success.

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