Digital and Marketing Asset Management
Regli, Theresa
Digital and Marketing Asset Management - Brooklyn, New York Rosenfeld Media 2016 - 225
The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how to manage those media assets. Digital professionals who want to master the life cycles behind creating, storing, and reusing media need the inside scoop on how digital and media asset management technology really works.
9781933820729
Digital media-Management
Computer files-Management.
Marketing-Management
384.068 REG
Digital and Marketing Asset Management - Brooklyn, New York Rosenfeld Media 2016 - 225
The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how to manage those media assets. Digital professionals who want to master the life cycles behind creating, storing, and reusing media need the inside scoop on how digital and media asset management technology really works.
9781933820729
Digital media-Management
Computer files-Management.
Marketing-Management
384.068 REG
